Brand Identity: The ZDHC Foundation


Project Lead for The ZDHC Foundation’s Brand Identity Redesign.

A strong brand identity is important in positioning your business or organisation in the mind of your audience, and to differentiate yourself within the market.

Over the course of two months, I worked closely with The ZDHC Foundation to create a strong understanding of the Foundation’s long term objectives and worked to translate these to the design team at Strangelove to create a concept which would serve this purpose.
This project culminated with a brand identity guidebook to ensure a consistent and compelling visual identity across all digital platforms, publications, presentations, business cards etc. The contents of this guidebook can’t be shared, however an impression of its content is below.

During this period, I also led the redesign of the Foundation’s website. See this project here.

Style Guide

ZDHC Brand Guidelines Contents