Website Redesign: Making All Voices Count Programme


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Digital Strategist & Project Lead for Making All Voices Count’s Communications Concept & Website Redesign. 

For this project, I led the redesign of the Making All Voices Count Programme’s website, working alongside design agency Fabrique.

Challenge: Analysing website analytics revealed that although our social media strategy was successfully driving people towards the site, once there, users weren’t diving deeper into content. We also faced the challenge that the programme had three distinct audience groups, all with different objectives and needs.

Solution. Selected examples, and decisions which led to this design, are highlight below:

MAVC Home
The home page indicates several “entry points” for users based on their specific objectives: Can I get funding? What do we do? Do you want to explore our research and learning?  Or do you want to explore our projects?

 

MAVC Indonisa Detail Page
Once users arrive at the project page, they are encouraged to explore further projects either by country or theme.
MAVC Project Detail Page
An example of a project detail page design. The design highlights key facts, quotes, and essential information the user can absorb within minutes.